Senior Marketing Data Analyst

Job Summary

A company is looking for a Sr. Marketing Business Data Analyst.

Key Responsibilities

• Design, develop, and maintain metrics, reports, analyses, and dashboards for Marketing Analytics
• Utilize Audience Segmentation, Google Tag Manager, and Attribution Models to credit marketing channels
• Collaborate with a team to support marketing initiatives and resolve analytical challenges

Required Qualifications

• Bachelor's degree in Business, Statistics, Computer Science, Mathematics, or a related field
• Experience with Power BI and SQL querying language
• Strong background in marketing and media-related analytics
• Familiarity with Google Analytics and Google Tag Manager
• Experience with Audience Segmentation and Attribution Models