Senior Marketing Data Analyst

Job Summary

A company is looking for a Senior Data Analyst, Marketing.

Key Responsibilities

• Apply various analytics methods to gain insights into marketing performance, including multi-touch attribution modeling and ROI analytics
• Consolidate diverse facts into compelling narratives for application across the organization
• Advocate for data-informed decisions by collaborating with key stakeholders and leading improvements within the Data team

Required Qualifications

• Extensive experience with B2B marketing analytics, including paid acquisition and attribution
• Proficient in SQL with a focus on well-architected data models and optimized query performance
• Experienced with at least one visualization & business intelligence platform (e.g., Tableau, Looker, Mode)
• Ability to use data to achieve ambitious goals and influence company-level outcomes
• Experience as a technical lead or manager is a plus