Senior Marketing Data Analyst

Job Summary

A company is looking for a Senior Data Analyst - Marketing.

Key Responsibilities

• Conduct exploratory data analysis and monitor key marketing metrics to identify trends and opportunities
• Collaborate with cross-functional teams to define data requirements for SEO, SEM, and new channel exploration
• Design, run, and analyze experiments to deliver optimization insights for marketing initiatives

Required Qualifications

• 5+ years of professional analyst experience
• Intermediate to advanced SQL experience; Python knowledge is a plus
• Experience with BI platforms such as Looker, Tableau, or Google Analytics
• Familiarity with marketing analytics and experimentation methodologies
• Knowledge of the insurance industry is a plus