Senior Marketing Data Analyst

Job Summary

A company is looking for a Senior Marketing Data Analyst.

Key Responsibilities

• Drive business impact by delivering insights that improve acquisition efficiency and conversion performance
• Own the analytics lifecycle by designing and maintaining scalable datasets and reporting in the marketing data lakehouse
• Identify growth opportunities by uncovering trends and performance gaps across various channels and campaigns

Required Qualifications

• Bachelor's or Master's Degree in Marketing, Analytics, Economics, Finance, Statistics, or Data Science, or equivalent experience
• 5+ years of experience in analytics with ecommerce marketing data
• Proficiency in BigQuery and Google Cloud Platform for over 5 years
• Advanced SQL and data visualization experience, preferably with Looker Studio
• Expert knowledge of Google Analytics and paid platforms such as Adwords and Meta