Senior Marketing Data Analyst

Job Summary

A company is looking for a Senior Marketing Data Analyst to join their Marketing Analytics team.

Key Responsibilities

• Develop and enhance marketing performance reporting by building and maintaining dashboards in DOMO
• Contribute to data modeling and transformation efforts, ensuring data integrity across multiple systems
• Analyze website-to-Marketo-to-Salesforce data flow to identify attribution gaps and lead source inconsistencies

Required Qualifications

• Minimum of 5 years of experience in marketing analytics, preferably in a B2B environment
• Strong hands-on expertise with the Salesforce (SFDC) data model and reporting
• Understanding of marketing funnel metrics and demand generation strategies
• Experience with Marketo and familiarity with Snowflake or modern data stack tools is preferred
• Bachelor's Degree in Data Science, Computer Science, Statistics, Mathematics, or a related field is required