Senior Marketing Data Analyst

Job Summary

Driving business impact, the full-time Senior Marketing Data Analyst will manage end-to-end analytics workflows, utilizing Google Cloud's analytics ecosystem to transform complex data into actionable insights that enhance marketing strategy and performance in a remote work environment.

Key responsibilities

• Partner with SEM and Marketing Leadership to deliver insights that improve acquisition efficiency and conversion performance
• Design, build, and maintain scalable datasets and reporting in the marketing data lakehouse, ensuring data accuracy and readiness
• Proactively identify trends and performance gaps across various marketing channels and campaigns

Required qualifications

• Bachelor's or Master's Degree in Marketing, Analytics, Economics, Finance, Statistics, or Data Science, or equivalent experience
• 5+ years of experience in analytics with ecommerce marketing data
• Proficiency in BigQuery and Google Cloud Platform for at least 5 years
• Advanced SQL and data visualization experience, preferably with Looker Studio
• Expert knowledge of Google Analytics and paid platforms such as Adwords and Meta