Senior Marketing Data Analyst

Job Summary

As a fully remote opportunity, the Senior Performance Marketing Data Analyst will transform complex media and business data into actionable insights, focusing on media measurement, ROI, and optimizing marketing strategies across various channels.

Key responsibilities

• Conduct in-depth statistical analysis and modeling to evaluate marketing performance and cross-channel effects
• Translate complex data into actionable narratives for stakeholders, explaining the significance of findings
• Develop and maintain BI dashboards to enable real-time monitoring of campaign performance

Required qualifications

• 5+ years of experience in a data analyst or analytical role, particularly in media analytics or marketing science
• Bachelor's degree in Data Science, Marketing, Statistics, Business Analytics, or a related field
• Proficiency in SQL for complex data querying and manipulation
• Expertise in data visualization tools such as Tableau or Power BI
• Experience with statistical programming languages (Python or R) for advanced analysis