Senior Marketing Data Manager

Job Summary

A company is looking for a Senior Manager, Marketing Data & Analytics.

Key Responsibilities

• Lead generation and funnel optimization through actionable recommendations
• Develop scalable data solutions and build predictive models for performance forecasting
• Define measurement metrics and assess campaign performance using advanced analytics techniques

Qualifications

• Bachelor's degree in data science, marketing, or related field; MBA preferred
• 5+ years in marketing analytics (B2B), including 2+ years in leadership roles
• Expertise in programming (SQL, Python, R) and analytics tools (e.g., Tableau, Power BI)
• Experience with lead-to-revenue strategies and cloud platforms (AWS, Azure)
• Ability to align data initiatives with business goals and translate insights for non-technical audiences