Senior Marketing Data Scientist

Job Summary

To support a growing marketing data science team, the remote Senior Marketing Data Scientist will own and develop predictive models that drive customer insights and marketing strategies while collaborating with various business stakeholders.

Key responsibilities

• Build and refine customer intent models to understand motivations behind customer decisions
• Translate predictive model outputs into actionable recommendations for customer communications and product experiences
• Manage Marketing Mix Modeling and multi-touch attribution to inform budget allocation and marketing effectiveness

Required qualifications

• Advanced degree in a quantitative field (e.g., Mathematics, Physics, Social Science)
• 5+ years of experience in Data Science, with 3+ years in a marketing context
• Hands-on experience with Marketing Mix Modeling and/or multi-touch attribution
• Proficiency in Python and SQL, with experience in ML/AI frameworks
• Ability to communicate complex technical insights to both technical and non-technical stakeholders