Senior Marketing Director

Job Summary

A company is looking for a Senior Director of Marketing.

Key Responsibilities

• Drive marketing's contribution to new business and expansion pipelines, aligning campaigns with Sales
• Lead demand generation and growth strategy through paid digital channels and optimize lead quality and funnel conversion
• Build and scale lifecycle marketing and Account-Based Marketing (ABM) initiatives, collaborating with Account Management for retention and engagement

Required Qualifications

• 10+ years of progressive marketing leadership experience in high-growth SaaS, ecommerce, or marketplace environments
• Deep functional mastery of demand generation, performance marketing, and lifecycle/CRM marketing
• Strong understanding of two-sided marketplace dynamics, especially B2B and B2C interactions
• Commercial awareness of revenue drivers and business economics
• Proven track record of aligning Product Marketing and Sales organizations for unified outcomes