Senior Marketing Director

Job Summary

Driving the overall marketing vision and execution, the full-time Senior Marketing Director will develop and implement integrated marketing strategies across product marketing, go-to-market activities, and digital channels while working remotely.

Key Responsibilities

• Define and lead go-to-market strategies for the product and service portfolio, partnering with the Business Development team for market penetration
• Develop and execute the company's overall marketing strategy, acting as a strategic partner to senior leadership on brand development and growth opportunities
• Oversee digital marketing initiatives and the company's website strategy to enhance lead generation and customer engagement

Required Qualifications

• Master's degree in Marketing, Business Administration, Life Sciences, Communications, or a related field
• Significant experience in senior marketing leadership roles with proven success in integrated marketing strategies
• Broad marketing expertise across branding, communications, digital marketing, and customer engagement
• Strong strategic thinking combined with a hands-on, execution-oriented mindset
• Experience in life sciences, biotechnology, healthcare, or diagnostics is highly desirable