Senior Marketing Engineer

Job Summary

To drive marketing effectiveness, the full-time Senior Marketing Engineer will build and manage web analytics, develop landing pages and campaign assets, and drive conversion rate optimization while working remotely.

Key responsibilities:

• Build and own web analytics and tag management infrastructure, implementing tracking and measurement systems
• Develop and deploy landing pages and campaign assets to support marketing initiatives
• Drive A/B testing and conversion rate optimization in collaboration with the marketing team

Required qualifications:

• 7+ years of experience building and maintaining marketing websites, with proficiency in WordPress and/or Drupal
• Strong knowledge of Google Tag Manager and at least one customer data platform (CDP) like Segment or mParticle
• Proficiency in JavaScript for building components and debugging integrations
• Hands-on experience with A/B testing tools such as Optimizely or VWO
• Technical SEO fundamentals, including knowledge of sitemaps and schema markup