Senior Marketing Generalist

Job Summary

To support client engagement initiatives, the remote contract Senior Marketing Generalist will lead the development and execution of marketing content and assets, ensuring scalability and compliance while partnering with cross-functional teams.

Key responsibilities

• Serve as the subject matter expert for client messaging, developing scalable marketing templates and assets
• Own the lifecycle of marketing assets, including creation, updates, and deployment, while maintaining centralized repositories
• Track and analyze key performance metrics related to marketing content, generating insights to optimize effectiveness

Required qualifications

• Bachelor's degree or equivalent practical experience
• 5+ years of experience in marketing, content strategy, or project management
• Experience managing multiple projects with competing priorities
• Familiarity with marketing automation or CRM platforms
• Strong cross-functional collaboration skills