Senior Marketing Insights Analyst

Job Summary

Experienced analysts will find a full-time opportunity as a Senior Marketing Insights Analyst focused on analyzing the digital customer journey, assessing campaign performance, and developing actionable insights to support marketing strategies in a remote environment.

Key responsibilities

• Analyze the digital customer journey and campaign engagement to identify optimization opportunities
• Develop dashboards and reports to enhance decision-making and maintain their accuracy over time
• Present insights and recommendations to various stakeholders, adapting the communication style to suit different audiences

Required qualifications

• 6+ years of experience in marketing analytics or a related analytical role
• Strong understanding of digital customer journeys and performance measurement
• Advanced SQL skills, including data validation and multi-source reconciliation
• Experience with BI tools such as Power BI or Tableau for dashboard creation
• Ability to apply statistical methods to business problems and validate data quality