Senior Marketing Insights Analyst

Job Summary

Working remotely in a full-time capacity, the Senior Marketing Insights Analyst will manage marketing performance narratives, shape budget allocation strategies, and own revenue attribution practices to drive data-informed decisions within the marketing team.

Key responsibilities

• Own the marketing performance narrative by delivering decision-ready insights to channel owners and marketing leadership regularly
• Shape marketing budget allocation through forecasting, scenario modeling, and benchmarking for planning purposes
• Maintain and evolve revenue attribution models while interpreting multi-touch and pipeline contribution data

Required qualifications

• 8+ years of experience in marketing analytics or marketing operations, preferably in a B2B SaaS environment
• Hands-on experience with B2B attribution platforms, CRM, and marketing automation tools
• Solid SQL skills for data manipulation and analysis
• Deep understanding of marketing measurement methodologies, including multi-touch attribution and incrementality testing
• Strong stakeholder management skills, with the ability to present to diverse audiences