Senior Marketing Insights Lead

Job Summary

A company is looking for a Senior Marketing Consumer Insights Lead.

Key Responsibilities

• Own and manage the brand health tracking program, translating data into actionable marketing strategies
• Serve as the primary expert on consumer insights for Marketing leadership, ensuring strategies are consumer-driven
• Design and execute qualitative and quantitative research projects to inform brand and marketing strategies

Required Qualifications

• 12+ years of experience in consumer insights, particularly in a marketing context
• Expertise in brand health tracking and measurement frameworks
• Strong knowledge of audience research and segmentation methodologies
• Familiarity with media measurement and its impact on brand perception
• A degree in research, marketing, or social sciences, or equivalent experience