Senior Marketing Lead

Job Summary

Building and scaling AfterShip's vertical marketing program, the full-time Senior Marketing Lead will identify strategic industry segments, develop targeted go-to-market strategies, and execute integrated campaigns to generate high-quality pipeline and drive qualified opportunities for the sales team in a remote work environment.

Key responsibilities

• Set vertical strategy by identifying priority verticals and designing multi-channel campaigns each quarter
• Orchestrate integrated campaigns across various channels targeting named accounts within selected verticals
• Co-own pipeline with sales by conducting weekly reviews and building feedback loops for lead quality

Required qualifications

• 8+ years of experience in B2B SaaS marketing with a focus on vertical, segment-specific, or ABM-driven demand generation
• Hands-on expertise in multiple demand channels, including paid media, lifecycle marketing, and events
• Proven track record of collaborating closely with sales to generate pipeline
• Experience in creating systems and playbooks from scratch in ambiguous environments
• Strong analytical skills and a results-oriented mindset focused on pipeline and revenue generation