Senior Marketing Lead

Job Summary

A company is looking for a Senior Marketing Lead for YouTube.

Key Responsibilities

• Own the measurement framework for various marketing strategies including incrementality testing and attribution modeling
• Lead the Demand Gen acquisition program across multiple YouTube formats and develop strategies for growth
• Manage a small team of marketers and communicate program performance to senior leadership

Required Qualifications

• Proven experience managing large-budget digital acquisition campaigns
• Expertise in the Google advertising ecosystem, particularly with YouTube
• Strong analytical skills with experience in performance marketing measurement
• Basic understanding of statistics and experimental design concepts
• Experience leading or managing a team with strong executive communication skills