Senior Marketing Lead

Job Summary

To build and scale AfterShip's vertical marketing program, the full-time Senior Marketing Lead will create targeted go-to-market strategies for strategic industry segments, manage integrated campaigns across various channels, and collaborate closely with sales leadership to drive qualified opportunities.

Key responsibilities

• Set vertical strategy by identifying priority verticals and designing multi-channel campaigns each quarter
• Orchestrate integrated campaigns targeting named accounts across paid media, lifecycle, content, ABM, and events
• Co-own pipeline generation with sales, conducting weekly reviews and ensuring lead quality through feedback loops

Required qualifications

• 8+ years of experience in B2B SaaS marketing with a focus on vertical or ABM-driven demand generation
• Hands-on expertise in multiple demand channels including paid media, lifecycle marketing, and sales enablement
• Proven track record of collaborating with sales to generate and co-own pipeline
• Experience in building systems and playbooks from scratch in ambiguous environments
• Strong analytical skills with a focus on outcomes related to pipeline and revenue generation