Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager - Growth Lifecycle Marketing.

Key Responsibilities

• Lead the development and execution of multi-channel lifecycle marketing strategies to drive trial conversions and reduce churn
• Design and execute rapid experiments to validate new offerings and analyze performance for scaling decisions
• Implement AI-driven tools for creative development and predictive modeling to enhance customer engagement

Required Qualifications

• 7+ years of experience in growth or lifecycle marketing, particularly in SaaS or subscription-based models
• Hands-on experience with AI marketing tools and a strong understanding of predictive analytics
• Mastery of marketing automation platforms such as Braze, Iterable, or Salesforce Marketing Cloud
• Proficiency in SQL or data visualization tools like Tableau or Looker
• Bachelor's degree in Marketing, Business, or a related field