Senior Marketing Manager

Job Summary

Owning the demand generation strategy, the full-time Senior Marketing Manager will drive qualified pipeline through paid channels, lifecycle marketing, and content strategy while managing HubSpot and ensuring pipeline reliability in a remote work environment.

Key responsibilities

• Define and execute demand generation strategy across paid channels and LinkedIn ABM programs
• Manage HubSpot as the system of record, architecting lifecycle stages and nurturing sequences
• Develop and implement a product-led content strategy that enhances organic pipeline growth

Required qualifications

• 3 to 7 years of experience in B2B SaaS demand generation or growth marketing
• Deep expertise in HubSpot, including workflows, lifecycle stages, and reporting
• Strong understanding of paid demand generation, particularly on LinkedIn and account-based programs
• Experience in building systems and mapping manual processes for automation
• Proficiency with Webflow or similar CMS for website management and content publishing