Senior Marketing Manager

Job Summary

A company is looking for a Senior Segment Marketing Manager to lead integrated marketing campaigns targeting local government segments in North America.

Responsibilities

• Own the creation, execution, and optimization of multi-channel marketing strategies for local government markets
• Develop and lead targeted programs and campaigns across various channels to meet marketing-originated pipeline and bookings targets
• Collaborate with sales and marketing leadership as well as cross-functional teams to ensure alignment and maximize campaign impact

Qualifications

• 8+ years of marketing experience, with at least 5 years focused on B2G marketing to State or Local governments
• Proven track record in leading successful end-to-end campaigns that drive pipeline growth and revenue
• Advanced proficiency in marketing tools for reporting and data-driven decision-making
• Strong project management skills, capable of prioritizing and executing multiple initiatives
• Experience managing multi-channel marketing budgets and optimizing investments for maximum return