Senior Marketing Manager

Job Summary

A company is looking for a Senior Manager, Regional Marketing (Mature Markets) to lead marketing strategies in established markets.

Key Responsibilities

• Develop and implement marketing strategies for customer retention and account expansion in mature markets
• Utilize multi-channel approaches for campaign development and partner with teams to create customer lifecycle marketing initiatives
• Manage regional marketing budgets and monitor key customer metrics for continuous strategy refinement

Required Qualifications

• Minimum of 6+ years in marketing roles, with at least 2 years in a leadership position in the education technology sector
• Proven experience in customer lifecycle marketing and account expansion
• Strong understanding of marketing strategies tailored for mature markets
• Experience managing and mentoring diverse, global teams
• Expertise in digital marketing and account-based marketing strategies