Senior Marketing Manager

Job Summary

A company is looking for a Global Senior Manager Marketing, Mid Market.

Key Responsibilities

• Develop and execute annual integrated demand programs to drive pipeline growth and align with organizational goals
• Manage multi-channel campaigns, ensuring consistent messaging and optimal budget utilization across various marketing channels
• Collaborate cross-functionally with leadership and teams to align demand programs with product launches and sales strategies

Required Qualifications

• Proven experience in managing complex demand generation projects and achieving pipeline contribution goals
• Strong understanding of SaaS and mid-market customer needs, including experience with B2B marketing
• Demonstrated ability to utilize data-driven decision-making to optimize marketing programs
• Experience in developing content strategies and prioritizing messaging themes for diverse audiences
• Familiarity with AI-driven campaign strategies and marketplace demand generation