Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager (B2C Growth).

Key Responsibilities

• Own B2C growth initiatives across various channels including paid acquisition and lifecycle marketing
• Plan and optimize campaigns across platforms like Meta and Google while managing budgets
• Execute student-facing events and build scalable growth programs, including ambassador initiatives

Required Qualifications

• 4-7 years of marketing experience with a focus on growth/performance marketing for consumer products
• Proven experience managing paid media budgets with measurable ROI
• Experience in lifecycle/email marketing and marketing automation
• Strong analytical skills and familiarity with Google Analytics
• Ability to develop differentiated messaging for distinct audience segments