Senior Marketing Manager

Job Summary

A company is looking for a Senior Manager/Director of Marketing - Demand Generation to lead demand generation strategies and execution to drive pipeline and revenue growth.

Key Responsibilities

• Own the demand generation strategy aligned to revenue targets and company growth goals
• Drive qualified pipeline growth and marketing-attributed revenue while optimizing lead management processes
• Lead campaign development, manage paid acquisition, and use data to improve ROI and CAC efficiency

Qualifications

• 7-10+ years in B2B marketing with expertise in demand generation or growth marketing
• Proven track record of driving leads, pipeline, and revenue
• Strong understanding of modern marketing channels and lifecycle strategy
• Experience working closely with Sales and RevOps in a revenue-driven environment
• Analytical mindset with experience managing budgets and performance metrics