Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager to support their demand generation team on a long-term contract basis.

Key Responsibilities

• Develop and execute comprehensive demand generation strategies for brand awareness and lead acquisition
• Lead and optimize Account-Based Marketing (ABM) initiatives using relevant platforms
• Manage lead routing and lifecycle processes within Salesforce, ensuring alignment with Sales

Qualifications

• 5-8+ years of progressive marketing experience, focusing on B2B demand generation
• Proven experience in developing and executing ABM strategies
• Hands-on experience with Salesforce and marketing automation platforms
• Strong understanding of lead lifecycle management and routing processes
• Experience in a growing organization, preferably in the healthcare industry