Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager to lead lifecycle and customer experience marketing.

Key Responsibilities

• Own lifecycle campaigns for onboarding, adoption, engagement, retention, and expansion of EZLynx Rater and AMS
• Partner with onboarding to accelerate time-to-value and ensure successful product adoption
• Build nurture, education, and engagement programs to increase usage and reduce churn

Required Qualifications

• 5+ years in B2B SaaS lifecycle, customer, or retention marketing; SMB and/or InsurTech experience preferred
• Proven ability to build and execute lifecycle programs that drive retention, engagement, and expansion
• Strong customer journey mapping skills with targeted campaigns across all lifecycle stages
• Hands-on experience with marketing automation platforms and CRM systems
• Bachelor's degree in marketing, business, technology, or related field