Senior Marketing Manager

Job Summary

A company is looking for a Senior Marketing Agency Manager to lead external agencies in executing marketing strategies and campaigns.

Key Responsibilities

• Manage large budgets and partner with external agencies to innovate and execute marketing strategies that align with business objectives
• Develop and implement personalization strategies across digital channels to enhance customer engagement and drive measurable outcomes
• Collaborate with internal teams to ensure agency deliverables meet organizational goals and improve marketing effectiveness

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• 8+ years of experience in managing external marketing agencies, preferably in regulated financial services
• Proven ability to manage large budgets and deliver measurable business results
• Experience with analytics and personalization platforms, such as Google Analytics and Salesforce
• Strong knowledge of attribution and performance measurement best practices