Senior Marketing Manager

Job Summary

A company is looking for a Sr. Mgr. Seasons Marketing Activation.

Key Responsibilities

• Develop and own culturally relevant seasonal platforms for unified storytelling across various channels
• Create cohesive activation plans that ensure seamless execution and consistent consumer impact
• Steward the seasonal investment strategy with clear funding priorities across the PESO model

Required Qualifications, Training, and Education

• Deep knowledge of seasonal consumer behavior and cultural moments
• Understanding of the PESO ecosystem and its impact on marketing strategies
• Ability to assess activation performance using KPIs and analytics
• Working knowledge of retail dynamics and best practices
• Bachelor's Degree required; MBA or equivalent experience preferred, along with 7+ years in marketing or media activation