Senior Marketing Manager

Job Summary

Senior Marketing Manager, responsible for leading high-impact integrated marketing campaigns to drive awareness and sales in retail and DTC environments, working full-time in a remote capacity.

Key Responsibilities

• Lead the strategy and execution of integrated marketing campaigns to enhance DTC sales and retail velocity
• Produce engaging content for social media channels and manage community interactions
• Analyze campaign performance and retail sales data to inform marketing strategies and improve ROI

Required Qualifications

• 6-8+ years of marketing experience, particularly with emerging CPG brands
• Proven success in leading campaigns that drive measurable brand and retail impact
• Experience with retail media networks and shopper marketing strategies
• Strong analytical skills with the ability to translate data into actionable insights
• Familiarity with natural, organic, or plant-based food and beverage categories