Senior Marketing Manager

Job Summary

Driving the marketing strategy for the public sector, the full-time Senior Marketing Manager will lead demand generation programs, execute integrated campaigns, and collaborate with sales and partners to accelerate pipeline growth in a remote environment.

Key responsibilities

• Own and drive the marketing strategy for the public sector segment, aligning with sales and industry leadership
• Lead demand generation programs to build awareness and create new opportunities for government accounts
• Plan and execute integrated campaigns targeting public sector decision-makers, including digital initiatives and events

Required qualifications

• 7-10 years of B2B marketing experience, with at least 3+ years in public sector marketing and 2+ years in a tech/software company
• Proven success in designing and executing integrated marketing campaigns that drive demand generation and revenue impact
• Deep understanding of the public sector buying cycle and compliance considerations
• Experience with digital marketing channels, field marketing, and partner co-marketing
• Familiarity with marketing tools and platforms such as Salesforce and Marketo