Senior Marketing Manager

Job Summary

Owning the top of the funnel, the remote Senior Marketing Manager, Demand Gen will manage paid acquisition channels, email marketing, and account-based marketing initiatives to drive user sign-ups and optimize conversion rates.

Key responsibilities

• Develop and execute paid acquisition campaigns across Google Ads, LinkedIn, and other channels
• Lead email marketing strategies targeting new prospects while coordinating with SDRs on messaging
• Implement account-based marketing campaigns for targeted segments and optimize landing pages for conversions

Required qualifications

• 4-7 years of experience in demand generation, growth marketing, or acquisition-focused roles
• Direct experience with acquisition strategies for product-led growth (PLG) or freemium models
• Hands-on experience managing Google Ads and LinkedIn campaigns independently
• Proven track record in running email marketing programs, including copywriting and sequencing
• Familiarity with account-based marketing strategies and tools like Clay or Apollo is a plus