Senior Marketing Manager

Job Summary

Driving the development of member engagement strategies, the full-time salaried Senior Marketing Manager will oversee lifecycle marketing initiatives, focusing on journey mapping, segmentation, and data-driven insights in a remote environment.

Key responsibilities

• Lead the creation of end-to-end member journeys, enhancing engagement and retention
• Develop and operationalize segmentation strategies to meet diverse member needs
• Manage marketing models and analyze performance to optimize ROI and inform strategic decisions

Required qualifications

• Bachelor's degree in Marketing, Business Administration, or Communications, or equivalent experience
• Seven years of experience in a Marketing Manager role or similar position
• Experience with CRM and lifecycle marketing
• Strong project management skills with the ability to handle multiple projects
• Exceptional presentation skills, particularly for executive audiences