Senior Marketing Manager

Job Summary

To support BECU's growth, the full-time Senior Marketing Manager will develop and execute strategies for new member acquisition, focusing on integrating marketing efforts across various channels while working remotely.

Key responsibilities

• Shape integrated customer acquisition strategies aligned with growth and profitability goals
• Define channel strategies and recommend target audiences to maximize marketing effectiveness
• Translate business goals into actionable marketing plans and lead forecasting efforts

Required qualifications

• Bachelor's degree in Marketing, Business Administration, Finance, Economics, or Communications, or equivalent experience
• 6+ years of experience in customer acquisition, marketing planning, or analytics roles
• Proven experience in developing and executing acquisition strategies for growth and profitability
• Strong analytical skills with experience in evaluating market opportunities and channel performance
• Excellent project management skills with the ability to manage multiple projects effectively