Senior Marketing Manager

Job Summary

Leading the development of comprehensive content strategies, the full-time Senior Marketing Manager will enhance member engagement and drive growth through impactful content creation and optimization in a remote environment.

Key responsibilities

• Develop and refine content strategies to drive website traffic, member acquisition, and product adoption
• Align content strategy with broader marketing and channel strategies to maximize performance across platforms
• Leverage analytics and A/B testing to optimize content effectiveness and improve conversion rates

Required qualifications

• Bachelor's degree in Marketing, Business Administration, or Communications, or equivalent experience
• Minimum 6 years of experience in content, web, or user experience strategy
• Demonstrated ability to translate business and user needs into effective content solutions
• Experience with web analytics and content management systems
• Excellent project management skills with the ability to manage multiple projects simultaneously