Senior Marketing Manager

Job Summary

To support advisor acquisition objectives, the full-time Senior Marketing Manager will plan, execute, and optimize integrated marketing programs remotely, focusing on lead generation, content development, and campaign performance analysis.

Key responsibilities

• Lead the execution and optimization of integrated marketing campaigns targeting prospective advisors
• Own advisor acquisition campaign execution across various channels and collaborate with internal teams and agencies
• Monitor campaign performance and recommend optimization strategies based on analysis of marketing results

Required qualifications

• Bachelor's degree in marketing, communications, business, or a related field
• Minimum of seven years of experience in B2B marketing, demand generation, or acquisition marketing
• Experience in planning and executing integrated marketing campaigns
• Proficiency in lead generation, nurture programs, and content marketing best practices
• Experience managing agencies and cross-functional partnerships