Senior Marketing Manager

Job Summary

Experienced marketers will find a fully remote opportunity as a Senior Marketing Manager focused on owning the demand generation calendar, lifecycle email programs, and driving customer engagement through strategic campaigns and reporting.

Key responsibilities

• Own the demand generation calendar, including campaign planning and channel coordination to drive trial starts and revenue growth
• Manage the full lifecycle email program, optimizing automated sequences in HubSpot for onboarding, engagement, and upselling
• Oversee social media presence and content strategy across various platforms, ensuring alignment with marketing campaigns and customer engagement

Required qualifications

• 5+ years of experience in a B2B SaaS marketing role with hands-on ownership of email/lifecycle and demand generation programs
• Proficient in HubSpot, with the ability to build workflows, sequences, and perform reporting independently
• Strong copywriting skills for creating clear, conversion-focused campaign content
• Demonstrated ability to own marketing programs end-to-end, from strategy to execution and performance reporting
• Strong analytical skills to assess performance metrics and adjust strategies accordingly