Senior Marketing Manager

Job Summary

To support a planned team transition, the full-time Senior Marketing Manager will serve as the primary marketing lead for the Agency Line of Business, managing full-lifecycle marketing efforts, demand generation campaigns, and sales enablement initiatives in a remote environment.

Key responsibilities

• Develop and execute integrated marketing plans aligned with business priorities and revenue goals for the Agency LOB
• Scope, plan, and launch demand generation campaigns, managing paid media budgets and optimizing for performance
• Own email marketing execution and lead nurturing workflows, collaborating with marketing operations on customer journey measurement

Required qualifications

• 5+ years of B2B marketing experience with ownership of full-lifecycle marketing programs
• Prior experience marketing to or within the agency ecosystem is strongly preferred
• Proven track record in email marketing and lead nurturing using marketing automation platforms
• Strong instincts in product and solutions marketing with the ability to create compelling messaging
• Hands-on experience in sales enablement and event marketing in a B2B context