Senior Marketing Manager

Job Summary

Working remotely on a full-time temporary basis, the Senior Marketing Manager will drive growth through the development and execution of demand generation marketing strategies in collaboration with accounting firms, managing multi-channel campaigns and analyzing program results.

Key responsibilities

• Develop and initiate demand generation marketing strategies with accounting firms to drive sales of IES and QuickBooks Online
• Collaborate with internal partners and external agencies to execute high-impact marketing campaigns
• Analyze campaign impact and report on ROI, leveraging qualitative and quantitative research for improved business outcomes

Required qualifications

• Bachelor's degree required; MBA preferred
• 5+ years of experience in developing and executing multi-channel marketing campaigns
• Proven experience managing external advertising agencies and internal partners
• Strong qualitative and quantitative research and testing experience
• Demonstrated ability to translate customer insights into effective marketing strategies