Senior Marketing Manager

Job Summary

Driving demand generation and pipeline growth, the full-time Senior Marketing Manager will oversee strategy and execution across various channels, manage funnel performance and reporting, and lead marketing operations while working remotely.

Key responsibilities

• Own strategy and execution for demand generation across digital, content, ABM, and syndication channels, ensuring accountability for MQLs and lead quality
• Build reporting infrastructure to track funnel performance and provide actionable insights based on metrics
• Manage marketing operations in Salesforce and Marketo, including campaign setup and lead routing, while overseeing external agency partnerships

Required qualifications

• 8+ years of experience in B2B demand generation, growth marketing, or marketing operations
• Proven track record of owning lead generation strategy from concept to execution
• Hands-on expertise with Salesforce, Marketo, and modern marketing technology ecosystems
• Experience in managing external agencies and holding them accountable for outcomes
• Analytical fluency with funnel metrics and the ability to translate data into insights