Senior Marketing Manager

Job Summary

Driving the go-to-market strategy, the full-time Senior Marketing Manager will own product positioning and messaging, lead product launches, and develop market intelligence while collaborating across teams to enhance sales effectiveness in a remote environment.

Key responsibilities

• Lead the development of benefits-led value propositions and messaging frameworks for product differentiation
• Manage end-to-end go-to-market planning and execution for product launches, ensuring measurable market impact
• Build and maintain competitive intelligence by analyzing market segments, buyer personas, and win/loss data

Required qualifications

• Bachelor's degree in marketing, business administration, or a related field; MBA preferred
• 7+ years of product marketing experience with a track record in launching complex products
• Direct experience in healthcare, health plans, or related fields
• Proficiency in Microsoft Office Suite, particularly advanced PowerPoint skills
• Familiarity with marketing analytics tools and CRM platforms for GTM execution