Senior Marketing Manager

Job Summary

Leading a dynamic digital CRM marketing team, the full-time Senior Marketing Manager will oversee the strategy and execution of email, push, and SMS campaigns, focusing on customer engagement and revenue growth in a remote capacity.

Key Responsibilities

• Oversee strategy, planning, and optimization of campaigns across Email, Push, and SMS channels
• Own KPIs for engagement and revenue, leading A/B testing initiatives to optimize performance
• Develop integrated lifecycle marketing strategies and collaborate with cross-functional teams for seamless execution

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of experience in lifecycle marketing, particularly with Email, Push, and SMS channels
• Proven success in developing and executing cross-channel marketing strategies
• Strong experience with marketing automation platforms and A/B testing methodologies
• Demonstrated leadership experience managing teams and cross-functional projects