Senior Marketing Manager

Job Summary

Driving customer retention and lifetime value, the full-time remote Senior Marketing Manager will manage retention marketing strategies, oversee budget allocations, and lead cross-channel initiatives focused on email, catalog, and paid media remarketing.

Key responsibilities

• Own retention growth and financial outcomes, including repeat revenue and retention performance
• Lead cross-channel retention strategy across email, buyer catalog, and influencer marketing
• Develop customer segmentation strategies and optimize lifecycle marketing initiatives

Required qualifications

• 5+ years of experience in retention, CRM, or performance marketing
• Strong understanding of lifecycle marketing and experience with CRM platforms
• Proficiency in analytics tools such as GA4 and advanced Excel skills
• Experience with A/B testing and direct mail/catalog advertising
• Financial acumen related to contribution margin, retention rates, and LTV models