Senior Marketing Manager

Job Summary

Autonomously driving the strategic deployment of upper-funnel marketing channels, the full-time Senior Marketing Manager will oversee media investment, collaborate with cross-functional teams, and optimize measurement frameworks while working remotely from approved states.

Key responsibilities:

• Develop and implement long-range strategies for upper-funnel channels to drive new customer acquisition
• Manage complex external agency relationships and large-scale program budgets to ensure high performance and accountability
• Lead the development of marketing measurement frameworks and optimize data-driven marketing efforts

Required qualifications:

• 8-12+ years of experience in high-scale media strategy with a consumer brand
• Proven expertise in AI and workflow automation, including experience with Scripts, Python, and SaaS tools
• Hands-on experience with Geo-Uplift testing and Media Mix Modeling (MMM)
• Bachelor's degree required; Master's degree in a quantitative or business field is a plus
• Experience managing agencies and holding them accountable for results