Senior Marketing Manager

Job Summary

Proactive and highly autonomous, the full-time Senior Marketing Manager will own and execute demand generation and brand awareness campaigns remotely, focusing on creating high-converting marketing assets and multi-channel strategies targeting US enterprise home health and hospice agencies.

Key Responsibilities

• Own end-to-end multi-channel marketing campaigns to generate qualified leads, managing setup, audience segmentation, and analytics
• Translate complex data outputs into compelling marketing collateral and campaign copy to drive brand authority and inbound interest
• Support commercial leadership with sales enablement materials and assist in promoting major industry events and speaking engagements

Required Qualifications

• 5+ years of experience in B2B healthcare marketing targeting large US healthcare organizations
• Proven ability to act autonomously while executing strategic marketing initiatives directly
• Demonstrated capability to translate complex, data-heavy content into engaging marketing campaigns
• Strong understanding of the US healthcare buyer journey and enterprise sales cycles
• Ability to thrive in a fast-paced environment with minimal supervision, taking full ownership of outcomes