Senior Marketing Manager

Job Summary

Driving integrated marketing initiatives, the full-time Senior Marketing Manager will execute multi-channel programs across digital, email, social, and content to enhance brand presence and support new business acquisition in a remote environment.

Key responsibilities:

• Set and execute a comprehensive multi-channel marketing plan, including campaigns, webinars, and corporate communications
• Run paid and earned media programs, tracking performance from creative development to results analysis
• Manage brand voice consistency across all channels and oversee strategies for customer retention and expansion

Required qualifications:

• 5-7+ years of B2B marketing experience in technology or SaaS, with 2+ years in healthcare or healthcare SaaS
• Bachelor's degree in marketing, communications, business, public relations, or a related field
• Proven success in building integrated marketing programs on time and on budget
• Proficient with website CMS, marketing automation, and CRM tools
• Strong project management skills and experience mentoring team members or managing agencies