Senior Marketing Manager
Job Summary
Focused on driving B2B growth initiatives, the full-time salaried Senior Marketing Manager will manage demand generation strategies, lead nurturing systems, and sales enablement resources while working remotely from anywhere in the U.S.
Key responsibilities
- Develop and execute B2B marketing strategies to generate qualified leads and support pipeline growth
- Architect and optimize a multi-channel demand generation engine, including digital marketing and events
- Collaborate with the sales team to create district-focused messaging and maintain sales enablement resources
Required qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
- 6-9 years of experience in B2B marketing, demand generation, or field marketing
- Expertise in HubSpot for managing lead scoring, lifecycle stages, and campaign attribution
- Experience in developing account-based marketing (ABM) strategies and campaigns
- Understanding of complex B2B sales cycles involving multiple stakeholders
Complete Job Description
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