Senior Marketing Manager

Job Summary

Dynamic and driven, the full-time remote Senior Marketing Manager will own Account-Based Marketing (ABM) and cold outbound initiatives, acting as a bridge between marketing, partnerships, and sales to drive pipeline growth for key segments.

Key responsibilities

• Build and manage the cold email engine, grading and contact-mapping core target segments to launch automated journeys
• Define success metrics and track cross-channel performance to demonstrate impact on meetings booked and pipeline generated
• Develop targeting and messaging systems for ABM efforts, collaborating with sales to engage leads throughout the sales cycle

Required qualifications

• Proven experience in B2B marketing with a focus on Account-Based Marketing, Outbound, or Demand Generation
• Hands-on experience with cold email and data platforms such as Lemlist, Apollo, Clay, or Outreach
• Familiarity with HubSpot and Salesforce, including diagnosing sync issues and generating pipeline reports
• Experience in fintech or banking is a significant advantage
• Strong ability to analyze data and optimize marketing strategies through A/B testing