Senior Marketing Manager CRM

Job Summary

A company is looking for a Senior Marketing Manager, CRM.

Key Responsibilities

• Own marketing planning and execution for new product launches, including campaign strategy and messaging
• Design and deploy ad hoc and lifecycle campaigns across various channels while ensuring quality and reporting integrity
• Collaborate with cross-functional teams to create a prioritized lifecycle roadmap based on data insights

Required Qualifications

• 7-10 years of experience in CRM, lifecycle, or product marketing
• Familiarity with CRM tech stack, including understanding APIs and HTML code
• Experience in audience segmentation and behavioral targeting for product launches
• Data-literate with the ability to analyze campaign performance metrics
• Proficient in CRM platforms such as Braze, Iterable, or Zeta